To achieve the full look, German-based retailer Zalando started in 2018 the sale of cosmetic products. In other words, next to your new outfit, also add a matching nail polish or hair care to your shopping basket. With more than 7000 beauty products from more than 150 brands, it enables both male and female consumers to finish their look. In addition to the online section, Zalando also launched a Beauty Concept Store in Berlin, this store as a test environment to get to know the beauty customer better.
Because this expansion brings many logistical challenges, Leoprinting has developed personalized Air Bubble Envelopes in collaboration with Zalando. The printed air cushion envelopes are used to send customers targeted test bottles for orders and serve as branding for the launch of the new product line.
Zalando - Fashion & Inspiration