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As major social issues continue to impact contemporary societies on a daily basis, supermarket chain Migros casts itself as a committed entrepreneur. For customers, for its own staff, and as a conscious inspiration for broad communal challenges.
Company LoyaltyMigros is Switzerland's largest retail specialist. The supermarket is one of the leading chains in its sector worldwide. The 'Orange Giant', a nickname derived from the big orange M in its logo, is at the centre of society. Switzerland's most important employer, Migros, employs almost 100,000 people and takes that role particularly seriously. By actively addressing social issues such as culture, sport, health, education, technology, and the climate, the company makes a valuable contribution to a better world in every layer of society.
The Swiss supermarket was looking for a suitable Christmas gift for its employees. The request was clear: a sustainable, practical gift, and entirely in Migros' corporate style - suitable for everyday use. Due to a tight deadline, Leoprinting had to come up with a matching solution within a short period of time. In the end, we suggested a variety of drinking cups. Migros chose a thermos cup with a recycled, stainless steel construction with vacuum insulation. These cups keep drinks hot for up to three hours and cold for as long as six hours! The trendy design makes this sustainable drinking mug a real eye-catcher - useful both on the road and in the office.
Loyalty cannot be bought, it has to be earned. You cannot appreciate your loyal employees and regular customers enough. All those extra hours, unbridled commitment, and trust in your company and mission. That calls for a bit of appreciation. Leoprinting helps you to strengthen your commitment and the visibility of your brand. With our passion for perfect promotion, you become an employer gifting gratefulness. Because doing business is teamwork. And everyone should know that.
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