Stella McCartney

The child of Beatles legend Paul McCartney, Stella McCartney quickly learned that she could make a difference with her stage as a fashion designer. Raised as a dedicated animal rights activist and environmental advocate, she draws inspiration from these themes in her collections. Because true beauty is pure, sustainable, and responsible.

Corporate Identity
Stella McCartney

A revolution that goes beyond fashion alone

In 2001, Stella McCartney launched her eponymous luxury fashion house. The collections are refreshing and trend-setting and exude Stella's unique take on fashion. More importantly, though, they embrace the values Stella inherited from her parents as a young child. As a lifelong vegetarian, for example, she does not use materials stemming from animals like leather, feathers, skin, or fur. A revolutionary position from which the designer never deviates. Through her dedication and leadership, the brand has grown into an authority, with an impact that reaches far beyond the fashion world alone.


Pay attention to daily struggles

Like physical health, good mental health is key to performing at one's max at work. To make the workload within the fashion house discussable and encourage employees to speak out when the pressure rises too high, we developed anti-stress balls  for Stella McCartney with the company logo. With this reminder for staff - and as a giveaway for business relations and event visitors - the company reminds others of the importance of a healthy work-life balance. Every time associates, employees and visitors see the stressball, they are reminded that their wellbeing is paramount. 


Stand out with a compelling message

Meaningful brands know very well how and what they want to contribute to their business relations, visitors, customers, employees - and the world around them. Leoprinting supports companies and organisations in translating their business identity and motives into matching promotion. Standing out with a compelling message. Unique, positive, and inspiring. Get in touch and find out more about our approach to perfect promotion. Your promotion. Let your voice be heard, in the best way.


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