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'Safety is not a game; leave the joker at home'. With a global safety campaign, Beaulieu International Group (B.I.G.) is alerting its employees to the importance of a safe working environment. By actively involving employees in raising awareness of risks in the workplace, the organisation aims to improve the safety culture - in every department.
Corporate IdentitySustainable, innovative, personal, and committed. Since 1959, B.I.G. has been building the future of its company, its employees, and our world. The international family-run company specialises in sustainable flooring and material solutions. By offering various sustainable options for living and housing, B.I.G. makes the responsible choice the easiest choice. Affordable and accessible for everyone who wants to live better, more comfortably, and more beautiful.
B.I.G. has the very best intentions for everyone who works every day to make living dreams come true. But where work is done, the risk of workplace accidents lurks. To familiarise employees with risks and encourage them to recognise, report and prevent dangerous work situations, the company launched an international safety campaign. Part of the campaign is a card game with the theme 'life buoy'. This life buoy symbolises life-saving rules through pictograms to prevent serious accidents. Leoprinting developed the printed playing cards for the initiative, which aims to raise risk awareness in the workplace.
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